For Short-term Rental Management Companies
Vacation Rental Marketing
Guest acquisition and guest retention, run as two separate, fully staffed programs — priced module by module, so you can see exactly what you're buying.
Two funnels, not one
Most vacation rental marketing agencies focus on acquiring new guests. Growing management companies need both guest acquisition and retention — two distinct programs working together.
Filling the units you already manage — SEO, paid search, email, and social, aimed at travelers searching for a place to stay.
Increasing guest lifetime value — a retention campaign, guest database, and nurture program designed to turn past stays into repeat bookings.
The trusted travel marketing partner for vacation rental companies and hospitality vendors.
Marketing Scales With Your Portfolio
What this looks like at your size
One or two channels done well — usually a direct booking site with working SEO or manageable ad spend plus a consistent email cadence — before adding paid media.
A full channel mix with brand-level and unit-level SEO, a dedicated paid ads budget, and guest retention running as its own program.
Per-market local SEO and paid targeting, weekly-to-biweekly reporting, and a dedicated point of contact managing the whole channel mix.
Onboarding
What the first 90 days look like
Weeks 1–2: Audit and setup
Review your current channels, existing content, ad accounts and reporting gaps, and agree the module mix and priorities.
By day 30: First deliverables ship
SEO foundations in place, paid campaigns live, and your first newsletter or paid social campaign out the door, depending on scope.
By day 90: First full reporting cycle
A complete month of performance data reviewed live or via Loom, and a scope adjustment if something isn't earning its place.
Is an agency the right call?
A few honest comparisons, since we're not the right fit for everyone.
In-house hire
Full-time focus and deep brand knowledge, but one person's skill ceiling and no redundancy if they leave.
Your PMS's built-in tools
Good for distribution and listing sync. Not built to run paid campaigns, write SEO content, or generate guest demand for your rentals.
A generalist local agency
Can be a fine fit for a single channel, but rarely understands OTA economics, booking windows, or owner expectations.
Hospitality Labs
Full channel coverage built specifically for vacation rental portfolios, priced module by module so you only pay for what you use.
Want the full breakdown first?
Read our guide to vacation rental marketing for property managers — the two-funnel framework, channel mix by portfolio size, and how to measure results, before you talk to us.
Frequently Asked Questions
How much does vacation rental marketing cost?
Most management companies spend 4–12% of gross booking revenue on marketing. Because every module above is priced on its own, you can build a scope at any budget rather than buying a fixed bundle.
Do you work with management companies under 50 units?
Yes. The à la carte structure exists for this reason — start with one or two modules (SEO and email is a common starting point) and add scope as your portfolio grows.
Do you handle owner acquisition, or only guest marketing?
We specialize in guest marketing and retention. We recommend working with Vintory for homeowner acquisition.
How long until we see results?
Paid campaigns typically show early signal within weeks. SEO is a longer runway — most clients see measurable movement in 3–6 months, with compounding gains after that.
How is this different from what our PMS's marketing tools already do?
A channel manager and a PMS's built-in tools handle distribution and listing sync — they don't run paid campaigns, build owner-acquisition pipelines, or write SEO content. This is a complement to that software, not a replacement for it.
What is included in monthly reporting?
Paid and SEO performance analysis, transparent spend against budget, and scope-of-work updates, delivered in the first week of every month and walked through live or via Loom.