Fully Managed & Ongoing
Email Marketing for Vacation Rentals & Travel Brands
Reconnect, retain, and rebook—email marketing designed to keep your guests coming back year after year.
We know what it takes
Why choose Hospitality Labs?
Stay connected with past guests through personalized campaigns that encourage return visits and direct reservations.
Build genuine loyalty by sending thoughtful updates, travel inspiration, and exclusive offers guests actually want to open.
Every email is tracked, tested, and optimized for measurable impact—so you know exactly how your campaigns are performing.
Our vacation rental email marketing services
Increase Loyalty. Book More Direct. Pay Less to OTAs.
Automated Campaigns
We build automated email flows that do the work for you—welcome sequences, post-stay thank-yous, seasonal offers, and re-engagement campaigns. These emails nurture guest relationships and drive consistent repeat bookings year-round.
Personalization & Segmentation
Not every traveler is the same. We use segmentation and personalization to send the right message to the right guest, whether it’s highlighting similar properties, local events, or return guest discounts.
Design & Copywriting
From layout to language, every email is designed to look stunning, read effortlessly, and drive action. We craft subject lines that stand out, content that connects, and calls-to-action that convert.
Performance Optimization
We don’t just send emails—we test and refine them. A/B testing, analytics, and deliverability monitoring ensure every campaign performs at its best and consistently improves your ROI.
Frequently Asked Questions
Why is email marketing important for vacation rental managers?
Email marketing keeps you connected to your most valuable audience—past guests. It builds loyalty, encourages repeat bookings, and reduces reliance on OTAs by driving direct reservations.
How often should I email my guests?
It depends on your market and guest cycle, but consistency is key. We typically recommend 1–2 emails per month—enough to stay top-of-mind without overwhelming your audience.
Can you automate the emails for me?
Yes. We handle everything—from strategy and setup to design and automation—so your emails go out automatically at the right time, to the right people.
What kind of results can I expect from email marketing?
Our clients regularly see higher repeat booking rates, stronger engagement, and improved ROI compared to generic newsletters. The more consistent your email marketing, the more powerful your long-term results.