Fully Managed & Ongoing
Google Ads for Vacation Rentals & Travel Brands
Maximize visibility and capture high-intent travelers with our expertly managed Google Ads campaigns—built to drive direct bookings and reduce your reliance on OTAs.
We know what it takes
Why choose Hospitality Labs?
Put your rentals in front of travelers with ads designed to showcase your homes and destination in their best light.
Reach travelers at the exact moment they’re dreaming of their next getaway—and turn that inspiration into action.
Reduce OTA commissions by converting high-intent searches into direct reservations while strengthening your homeowner brand.
Our vacation rental paid search services
Be Seen by Guests Ready to Book Today.
Creative Campaigns
Travel is a visual purchase. Our team designs scroll-stopping ads—images, videos, reels, and stories—that spark wanderlust instantly. Whether it’s showcasing a beachfront sunrise or a cozy mountain cabin, we highlight the experiences that make your homes irresistible.
Audience Targeting
Not every traveler is your traveler. With paid social, we use precise targeting based on location, demographics, interests, and behaviors to connect with guests most likely to book. Instead of wasting ad spend, your budget goes toward reaching the right people at the right time.
Conversion Optimization
A click is only the beginning. We design every step of the guest journey—from ad creative to landing page—to reduce friction and make booking feel effortless. By focusing on strong calls-to-action and seamless user flows, we turn inspiration into confirmed reservations.
Cross-Platform Retargeting
Most travelers don’t book on their first visit. That’s why we use cross-platform retargeting to stay visible across Facebook, Instagram, TikTok, and beyond. When guests are ready to book, your brand is the one they remember—and trust.
Frequently Asked Questions
Why should my vacation rental company invest in Google Ads if I’m already using OTAs?
OTAs may get you bookings, but they take a big cut of your revenue. Google Ads puts your brand front and center, driving direct reservations that save on commission fees and strengthen your long-term brand presence.
How much should I budget for Google Ads?
Budgets vary depending on your market size and goals, but we focus on high-intent, high-value keywords so every dollar is optimized for ROI. Many vacation rental companies see results starting with a modest spend, and we scale campaigns as performance grows.
How quickly will I see results from paid search?
Unlike SEO, which builds over time, paid search delivers immediate visibility. You can start seeing traffic and bookings within days of launching a campaign, with performance improving as we refine targeting and optimization.
How do you make sure I don’t waste money on irrelevant clicks?
We use a combination of smart bidding strategies, negative keyword lists, and precise audience targeting to ensure your ads reach only the travelers who are most likely to book. Every campaign is closely monitored to maximize ROI and minimize wasted spend.